In the Process Builder vs. Flow battle, the latter is coming out on top thanks to complex process automation that doesn’t involve a single line of code. This tool has already become the favorite of many due to its many advantages. However, those that still aren’t convinced soon won’t have a choice; in 2023, Process Building and traditional Workflows will cease to update. ...
Data is information and if we can’t understand it, we’re lost. Data analysis and visualization have proved to be one of the most important tasks in all kinds of companies advancing in their digital transformation that need to make something of the high amount of data they accumulate and register....Keep reading
If we’re talking about B2B marketing, we have to think about Account Based Marketing (ABM), in which the marketing and sales departments of a company whose clients are other companies work together to target the most interesting clients (for profitability, buying volume, etc.). In addition, it adds a high level of personalization, which will lead to better results. Account Based Marketing is the perfect complement for Inbound Marketing actions....Keep reading
Companies need to advance in process automation and coordination across different departments. And at this crossroads, Salesforce offers a great solution, thanks to Pardot. But, what is Salesforce Pardot? Well, it’s the leading solution in B2B marketing for companies with sales teams, which allows you to connect with the best prospects to help close deals faster....Keep reading
“If it cannot be measured, it does not exist.” We all share this point of view. So, let's see how important it is to measure every action so you don't lose track and why it's so important for every business....Keep reading
Free CRM Guide!
Everything you need to know about the CRM universe and how to make the most of this tool for your project. Our experts give you the keys