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Digital Environment

Flows, Business Process Automation, and Migration from Process Builder and Workflows
Digital Environment
2022.06.21

In the Process Builder vs. Flow battle, the latter is coming out on top thanks to complex process automation that doesn’t involve a single line of code. This tool has already become the favorite of many due to its many advantages. However, those that still aren’t convinced soon won’t have a choice; in 2023, Process Building and traditional Workflows will cease to update. ...

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Digital Environment
2021.10.26
Data Visualization in Companies: Key for Growth

Data is information and if we can’t understand it, we’re lost. Data analysis and visualization have proved to be one of the most important tasks in all kinds of companies advancing in their digital transformation that need to make something of the high amount of data they accumulate and register....

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Digital Environment
2021.10.14
Personalization: The Key to Success in Account Based Marketing

If we’re talking about B2B marketing, we have to think about Account Based Marketing (ABM), in which the marketing and sales departments of a company whose clients are other companies work together to target the most interesting clients (for profitability, buying volume, etc.). In addition, it adds a high level of personalization, which will lead to better results. Account Based Marketing is the perfect complement for Inbound Marketing actions....

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Digital Environment
2021.04.29
What is Pardot and what does it do for marketing automation

Companies need to advance in process automation and coordination across different departments. And at this crossroads, Salesforce offers a great solution, thanks to Pardot. But, what is Salesforce Pardot? Well, it’s the leading solution in B2B marketing for companies with sales teams, which allows you to connect with the best prospects to help close deals faster....

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Digital Environment
2021.01.22
How to Measure the Effectiveness of your Digital Marketing Campaign

“If it cannot be measured, it does not exist.” We all share this point of view. So, let's see how important it is to measure every action so you don't lose track and why it's so important for every business....

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