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Tableau CRM: Your Data Analysis Platform
CRM
2022.01.12

Thanks to Salesforce cloud, the possibilities that data analysis offers are infinite. Tableau CRM is part of an ecosystem of tools that adds business intelligence to help you make better decisions. ...

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Digital Environment
2021.10.26
Data Visualization in Companies: Key for Growth

Data is information and if we can’t understand it, we’re lost. Data analysis and visualization have proved to be one of the most important tasks in all kinds of companies advancing in their digital transformation that need to make something of the high amount of data they accumulate and register....

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Salesforce Service Cloud
2021.10.20
Voice Recognition Technology: Key to Improving the Client Experience

It’s very likely that you’ve used the most popular voice assistants in your professional life. All of these resources are known as natural language processors (NLP), where artificial intelligence technology (IA) is used to understand and process natural human speech. In addition, it tries to provide the right answer based on the user’s tone of voice....

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Digital Environment
2021.10.14
Personalization: The Key to Success in Account Based Marketing

If we’re talking about B2B marketing, we have to think about Account Based Marketing (ABM), in which the marketing and sales departments of a company whose clients are other companies work together to target the most interesting clients (for profitability, buying volume, etc.). In addition, it adds a high level of personalization, which will lead to better results. Account Based Marketing is the perfect complement for Inbound Marketing actions....

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CRM
2021.05.10
Genesys Cloud Call Center: Improve Sales and Customer Service

The need to provide better customer service on all channels and naturally adapt ourselves to different platforms (email, social media, phone), is what leads us to choose Genesys Cloud as a very good option for our projects. Genesys Cloud Contact Center is a Genesys platform that offers companies the possibility of connecting with their clients through multiple channels with a smart software that perfectly understands the needs of its users. With this tool, the call center automatically connects with the CRM, in this case, Salesforce....

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Digital Environment
2021.04.29
What is Pardot and what does it do for marketing automation

Companies need to advance in process automation and coordination across different departments. And at this crossroads, Salesforce offers a great solution, thanks to Pardot. But, what is Salesforce Pardot? Well, it’s the leading solution in B2B marketing for companies with sales teams, which allows you to connect with the best prospects to help close deals faster....

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Digital Environment
2021.01.22
How to Measure the Effectiveness of your Digital Marketing Campaign

“If it cannot be measured, it does not exist.” We all share this point of view. So, let's see how important it is to measure every action so you don't lose track and why it's so important for every business....

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