Data Visualization in Companies: Key for Growth

Digital Environment
2021.10.26

As a consequence of this new trend, data visualization platforms are more popular than ever before.  The risk of not using them is high: according to Forbes, unstructured data makes up 80% of data collected by companies and it usually comes from apps, mobile devices, and IoT devices. Mining Data, the analysis and modeling of large volumes of data from different sources, requires artificial intelligence, machine learning, and effective translation into easily readable graphs and statistics with the possibility of interacting and perfecting over time. 

For companies that are looking for a tool that allows them to better visualize their data and present it to colleagues and clients in an attractive way, we have the answer. It’s called Tableau and it’s a software you must use. 

What does Tableau do and what is it like? 

Pablo Sáinz de Vicuña, Leadclic Tableau expert, says, “Tableau is a visual analysis platform that transforms the way we use data. It allows us to unify it in just one place to analyze it, obtain valuable information, solve problems, and make better business decisions. It’s 100% in the cloud and is Salesforce’s strongest analytic tool.”

Tableau is well known for its high level of personalization. Its dashboards are completely configurable and adaptable to the needs of each company and shows you only the information you need; its auto-management capacity is high for users when researching and creating reports. It uses a natural language processor to obtain answers if there are things in the data that don’t make sense. 

In addition, working in the cloud improves the employees’ ability to access and display information much more efficiently, especially if we compare it with Excel spreadsheets. These spreadsheets are destined to fail for a number of reasons: anyone can manipulate the data, you need to have someone in charge of updating them, and if this person is on vacation or has an issue, the document suffers. All of these issues disappear with Tableau. 

Tableau Desktop and Tableau Server

The data visualization platform has two main parts:

  • Tableau Desktop: it offers all the advantages of an advanced analysis software. It’s able to connect to different data sources simultaneously, obtain business answers, identify atypical values, analyze KPIs, or create interactive panels that are attractive and easy to learn. The learning curve is quick and simple. 
  • Tableau Server or Tableau Online: these are the housing possibilities that allow us to share our reports, answers, and panels with all other users in our company or even with our clients. It also allows us to determine authorizations and ensure that the people or teams that should have access are the only ones that do. 

Tableau provides Business Intelligence to companies and helps track all internal data, no matter where it comes from; Tableau synchronizes everything simultaneously. It’s compatible with Salesforce and many other data sources. 

How Tableau and Salesforce Work Together

At Leadclic, we are a Salesforce Gold Partner and boast a large team of professionals in the main Salesforce clouds and applications; this, of course, includes Tableau. We create a personalized implementation process for each business, identifying their KPIs and providing solutions. We also configure dashboards with the information that the client needs, ready for use; we have dashboards with advanced analytics to make the most out of the tool. 

Our extensive knowledge of Salesforce allows us to create efficient data sources; we make the most out of data visualization possibilities to bring our business management analysis to another level. It helps us make the right decisions to keep growing in the right direction. 

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